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Jun 23, 2023

Counting the many, many Barbie collabs

Screenshots via @mykitsch, @rue21, @crocs/Instagram · 7 min read Barbenheimer is upon us, and if you feel like the Mattel marketing team has been working overtime, you’re not alone. Everywhere you

Screenshots via @mykitsch, @rue21, @crocs/Instagram

· 7 min read

Barbenheimer is upon us, and if you feel like the Mattel marketing team has been working overtime, you’re not alone. Everywhere you look, it seems like there’s an “[insert brand name here] x Barbie” collection.

With Mattel reportedly planning as many as 45 more movies based on its toys, Barbie could just be the beginning of the brand’s collaboration strategy—and it’s extensive. Based on our research, if you wanted to make your life everything Barbie, all the time ahead of the film’s release, you probably could: Mattel inked more than 100 brand partnerships ahead of its premiere.

Here are all the collabs we’ve seen to date.

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